The brand had seen a decrease in organic traffic over the last 6 months and they could not figure out why their traffic had first stagnated and then declined. When we took over the marketing from the previous agency we quickly realised that the site architecture of the website was poorly designed and we were not leveraging programmatic SEO. This was a classic case of a superior product with poor marketing that resulted in sub par results
Once we took over the website, we focussed our efforts on eliminating the site errors on-site. From an SEO perspective we changed the site architecture, improved the crawlability of the website, and performed backlink and competitor analysis on their main competitors to see what opportunities they were leaving at the table for us to capitalize on. We then worked with their developer team to help implement Programmatic SEO to allow us to build content and landing pages at scale.