Learn How Our Digital Marketing Campaign for A Leading Luxury Hotel drove over 1.6$ Million in bookings

We Helped A Luxury Resort Acquire Over 1100 Website Bookings In 6 Months

Results we achieved

Learn How Our Digital Marketing Campaign for Hotel Increased Organic Traffic by 3000%

$1.6M

Total Website Conversions Delivered

3000% +

Increase in Organic Revenue

800%

Increase in Paid Search Ads Revenue

Impact

We delivered over $1.6M worth of sales to the leading luxury resort destination in India over a 6 month period utilising SEO, backlinks, Google Display Network Banner ads, YouTube and paid social ad campaigns.

Problem

Evolve Back resorts are the go-to luxury resort destination in India. With resorts in Coorg, Kabini and recently opened Hampi, they had a clear problem that the majority of their bookings were coming through third party agents and people booking directly through phone calls. They wanted to change this as it was much easier to manage bookings coming through their website and improve revenue margins by having customers book directly instead of through agents.

Strategy

Social Tribe and Evolve Back realized that the customers need to have a behavioral shift in how they would book their stay at the resorts. Average room prices were around Rs 25,000 or $400- $500. Customers would need time to consider their options before making a decision to buy. And when they are in a position to buy, we had to make sure they were well aware that the best possible price that they could book was from the website. This involved running multiple awareness campaigns on paid social, Youtube and Google Display banners. Combined with a strong marketing database that we utilized to run sequential emailer campaigns. We also realized that we had to tap into a larger organic audience as we were not driving enough organic traffic for a brand of this size. We worked on the on page elements of the website and then tied up with leading bloggers and digital publications to drive high quality DA backlinks.

Ready to get started with SocialTribe? Get in touch with us now!

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