Learn About One of the Best Airport Marketing Campaigns in Dubai
September 28, 2022
Learn How Our Fintech Marketing Strategy Increased 422% Organic Traffic
Results we achieved
186%
Increase in top ranking keywords
422%
Increase in Organic Traffic
500+
Total backlinks generated
Impact
We were able to deliver a 476% increase in new users through ranking for relevant organic keywords, delivered over 500 backlinks from multiple reputed sources and were able to increase the overall organic traffic by over 400%. There was a huge increase in ranking for organic keywords from 791 to 1900+
Problem
An international fintech company with offices across the world was not ranking on key search terms that they should be. Our objective is to ensure that they were getting relevant traffic from organic search. They also wanted to establish themselves as a leader in the fintech space.
Strategy
Our website audit showed a number of fallacies including zero mobile optimisation, poorly optimised content, harmful backlinks from irrelevant sites, and illogical site structure. Our first steps were to resolve the technical issues, build high-quality backlinks, optimise on-site content, become mobile friendly and increase website speed. We were able to do this by understanding topical relevance of multiple topics, creating high quality content around that, competitor analysis using SEMrush and tapping into backlinks that our competitors were using. Finally by working with their website team we were able to improve overall load time of the website by improving our FCP score on Google Page Speed Insights
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