Since La Marca had a lot of SKU’s to choose from, we decided to run product ads that gave all the offers that we currently had on each of the products. Using this and our detailed market research for this niche, we were able to get a lot of visitors to the page. We also experimented with other types of ads formats (single image, carousel ads etc). Once we had a decent audience size, we then started with the remarketing campaigns. Once the remarketing was on, we just needed to focus on how we will convert people who already know our brand. We understood what the major markets were and then amplified in secondary tier markets. We then only focussed on Remarketing campaigns to drives Sales, while still having the top of the funnel for Branding and increasing market share. In our remarketing campaigns, we drove high ticket, but high discounted products. This helped us to have high ROAS and increase the overall ROI on the marketing spend.