Social Tribe helped a leading pharmaceutical company in the country capture over 73M impressions across Indian audiences generating over 6M 3 second views with over 1.8M Indians viewing the 30 second brand video. For a total campaign budget of $12K we delivered 300,000 Indians to the product landing page.
Our approach involved:
Using Facebook as the source channel to drive super targeted ads to relevant users
Creating multiple videos and creatives around the product, highlighting the USP’s of the product
Since the company did not do structured Facebook advertising, we created the remarketing audiences from scratch
Installing pixel on the website
Remarketing to people who watched 50% & 100% of the video