Learn About One of the Best Airport Marketing Campaigns in Dubai
September 28, 2022
Learn How Our Pharma Marketing Strategy Increased Reach to 24M Indians
Results we achieved
73M
Impressions across India
300,000
Total traffic driven to landing page
1,800,000
Total views of 30 sec brand video
Impact
Social Tribe helped a leading pharmaceutical company in the country capture over 73M impressions across Indian audiences generating over 6M 3 second views with over 1.8M Indians viewing the 30 second brand video. For a total campaign budget of $12K we delivered 300,000 Indians to the product landing page.
Problem
A leading pharmaceutical company was looking to drive brand awareness for a specific product that they launched into the market. They approached us with the objective of trying to reach as many relevant people at the lowest possible cost.
Strategy
Our approach involved:
Using Facebook as the source channel to drive super targeted ads to relevant users
Creating multiple videos and creatives around the product, highlighting the USP’s of the product
Since the company did not do structured Facebook advertising, we created the remarketing audiences from scratch
Installing pixel on the website
Remarketing to people who watched 50% & 100% of the video
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