If you are a CMO, you want to reach as many people as possible with your eCommerce business. You might have heard of email automation. It can help your business in lots of ways. Email automation is when you set up automatic emails to people who visit your website or buy something from you. This blog post will explain more about email automation and how it can help eCommerce brands drive engagement, personalize experiences, and increase sales.
What is Email Automation?
Email automation is about sending emails based on pre-defined triggers. For example, when a customer visits a product page on your website but does not purchase the item, an automated email can be sent to remind them of their abandoned cart. Or when a customer purchases an item from your website, an automated email can be sent as a thank you for their purchase.
Email automation platforms are becoming more user-friendly. Services like Klaviyo make it easy to create advanced automated workflows with multiple triggers and goals in mind. This means that any business can benefit from using email automation as part of its marketing strategy.
Benefits of Using Email Automations for eCommerce Brands
Email automations offer numerous benefits to eCommerce brands that use them strategically. Here are some of the biggest advantages:
• Increase Customer Engagement: With automated emails triggered by customer behavior or action (e.g., visiting a product page but not purchasing), businesses can keep customers engaged by sending timely messages that relate directly to those actions or behaviours. This increases the chances that customers will come back to the website and complete their desired action (like making a purchase).
• Personalize the Marketing Experience: Automated emails can also be personalized with content tailored specifically for each recipient based on factors like demographics or past purchases. This helps brands create more meaningful connections with their customers while increasing the likelihood that those customers will remain loyal over time.
• Grow Revenue & Sales: According to research conducted by Experian in 2019, automated emails have higher open rates than non-automated emails (over 50% compared to 17%) which makes them more effective at driving sales for eCommerce brands than traditional marketing messages. Additionally, targeted offers through automated emails have been found to bring in three times as much revenue as non-targeted offers sent via traditional campaigns.
• Improve Return On Investment (ROI): Automated emails are relatively inexpensive compared to other forms of digital marketing such as paid search campaigns or influencer partnerships—yet they still provide measurable returns in terms of increased engagement, sales growth, and customer loyalty over time. This allows brands to get more bang for their buck when it comes to leveraging digital channels for marketing purposes without breaking the bank in the process!
Email automation is about sending emails based on pre-defined triggers. For example, when a customer visits a product page on your website but does not purchase the item, an automated email can be sent to remind them of their abandoned cart. Or when a customer purchases an item from your website, an automated email can be sent as a thank you for their purchase.
Conclusion: How eCommerce Brands Can Utilize Email Automation To Their Advantage
As you can see from this blog post, there are plenty of reasons why every CMO should consider leveraging email automation as part of their overall marketing strategy! From increasing customer engagement and personalising experiences all the way through growing revenue and improving ROI—email automations offer tremendous benefits that cannot be ignored if you want your brand’s digital presence to succeed over time. So what are you waiting for? Start exploring what email automations could do for your business today!
