Are you tired of the basic tips and tricks for optimizing your Google Ads campaigns? Look no further. In this article, I will be diving into some advanced strategies for researching and outmaneuvering your competitors on Google. We will be going beyond the standard “search for competitor’s keywords” tactic and exploring more in-depth methods.
1. Competitor Website Traffic
This is the easiest one to do and the one I personally use most –> because it fucking works.
Campaign Type(s): > Display > Discovery
How To Use > Create “custom audience” > Input competitor URL > Target “search term” > example
2. Researching Similar Traffic from Competitor Websites
Another strategy is to find websites that have similar traffic to your competitors by using Google’s indexing. This can help you discover new websites that you may not have been aware of.
Tip: I recommend using this strategy as a secondary test.
This strategy can be applied to the following types of campaigns:
- Display
- Discovery
- Pmax”How to Use: > Create “custom audience” > Input competitor URL > Target “people who browse websites similar to” > example
3. Competitor Intent
Are you experiencing success with your search campaigns? If so, then you will enjoy this strategy.
Campaign Types > Search (observe/target) > Display > Discovery > Pmax
How to Use: > custom segment > input: competitor names or product names > target: “people who searched for any of these terms on Google” >
example:
4. Perfect Competitor Audiences
Combined Audiences is a powerful and often overlooked strategy. It allows you to create detailed and targeted audiences, but it can also be a bit overwhelming. Here’s an example of how you can use it to match competitor website traffic while ensuring that it is cold traffic.
How To Use > Combined Audiences > Target
1. competitor website audience (audience must be already created)
2. AND -> another competitor website audience (this narrows your audience down to must-have visited BOTH)
3. Exclude: website visitors (of your site)
5. YouTube Video ‘Borrowing”
This strategy may not be applicable for most cases, but if a YouTube vlogger mentions your product and a competitor’s product in the same video, you can use that video for your own YouTube ads without needing permission. ”
How to Use > In Video campaign / ad group > search for video/channel/ URL > example
Are you an e-commerce or D2C brand owner? Want to grow your website sales while keeping your CAC low and LTV high?
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