Ever since Facebook evolved from just a social media website to a powerhouse tool for marketing, we have witnessed many several trends bloom in the facebook ad ecosystem.

Here are a few that you are highly likely to see this year. 

1. 1. Stop Motion: Nobody is really sure who is the pioneer of stop motion but it has definitely made a lot of noise in terms of design and advertising. It is a boon for digital marketers and advertisers to capture the user’s attention by simply moving imagery and convey their stories.                                                           
   2. Quotes and testimonials: Even though digital marketing is king now, word of mouth still holds its place in helping a brand grow. However, this word of the mouth can now be captured in the form of a quote or a testimonial to engage with the people spending the majority of their time on these websites. Marketers rely on testimonials because they easily build trust. This trend is here to stay.                                                                                                                                                                                                                                 
   3. Tailor made Illustrations: Along with investing in high quality product photography and videography, brands are interested in creating a narrative using illustrations. By tailoring it to their tone or by creating a character, brands are able to take their branding to the next level with the help of illustrations.                                                                                                                                                                                 
   4. Packaging: Every brand is extremely focused on whatever they send out. Packaging plays an important role in advertising these days with unboxing videos, product placements in the creatives and many more.                                                                                                                                                                                                                                                                                                                   
   5. Content sales: We cannot stress enough on the importance of content marketing but certain B2B companies have begun to sell their content online in the form of ebooks and audio books. Facebook and Instagram have become channels to promote these various guides and ebooks.                                                  
   6. App Screenshots: Gone are the days when generic lifestyle imagery was a big deal. Nowadays, as the user attention span is narrow and swipe rate is quicker, brands are not interested in fluff pieces and want to highlight what their product is all about.                                                                                                                                                      
   7. Carousels: This is a great way to showcase a variety of products and is designed keeping mobile users in mind. There are some really cool carousel ads which convey the product and it USP’s pushing the user to make the purchase.                                                                                                                                                                                                                     
   8. Data maps: We are talking about statistics. Brands employing this technique usually carry a very serious tone and their product will also fall into this category. Combining texts and graphics, brands are able to convey their message to the digital population.                                                                                                                    
   9. Flatlays: What are flatlays? Just like the name implies, flatlays are all about keeping products on the surface and differentiating them from other products. It is a casual way to get the user amped up about multiple products leading them to engage with the brand based on their preferences.         

Advertising and marketing trends are constantly changing and we hope these help you to understand what works at the moment. We are excited to see what 2021 is in store for us and we aim to stay on top of all the latest trends and techniques to help you stay on top.