Do you want to learn everything about SEO? Before I teach you how it works and how to do it, let’s first go over the definition of SEO, and then we will dive into how SEO works.

Core Elements of SEO: On-Page SEO and Off-Page SEO

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Look at it this way. When someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for vegan lasagna. It’s not easy, but that’s what SEO marketing is all about.

Let’s break it down even further: The majority of online searches begin with a search engine like Google. In fact, 75 per cent of those searches start on Google.

To better understand how you can rank your content higher in the search engines, you need to first understand how search works.