As an advanced SEO practitioner, you should always be on the lookout for new and improved ways to optimize your website and improve your ranking in search engines. A checklist can be a helpful tool in this process, as it can help you keep track of all the different factors that contribute to successful SEO.

Here is a checklist of things to consider when doing advanced SEO:

 

• Make sure the site is on HTTPS : 

If you’re running a website, you should make sure it’s accessible over HTTPS. HTTPS is the secure version of HTTP, and it’s the protocol that’s used to encrypt communication between a website and a web browser. 

 

• Duplicate version of site in Google’s index : –

If you have a duplicate version of your site in Google’s index, it’s important to take action to resolve the issue. Otherwise, your site may be penalized for duplicate content.

 

 

• Find crawl errors : – 

In Google Search Console If you’re like most website owners, you’re always looking for ways to improve your site’s traffic and performance. One way to do this is to regularly check your site for crawl errors in Google Search Console.

 

 

• Explore the cause of excluded URLs : – 

There are a number of reasons why a URL might be excluded from Google Search results. The most common reason is that the URL is not well optimized for search engines i.e.

The URL is not properly formatted

The URL is not crawlable by Google

 

 

• Improve site speed : – 

One of the most important aspects of website design is site speed. A slow site can discourage visitors from returning, and can even hurt your search engine ranking.

 

 

• Fix broken internal links : – 

If you’re seeing 404 errors when trying to follow internal links on your website, it’s likely that the issue is with the links themselves. Internal links are links that point to other pages on the same website. 

 

 

• Fix broken outbound links : – 

If you’re like most people, you probably have a few broken outbound links on your website. While these broken links may not seem like a big deal, they can actually hurt your website’s search engine optimization (SEO).

 

 

• Find and fix HTTP links on HTTPS pages : – 

If you’ve switched your website from HTTP to HTTPS, you’ll need to update your links to point to the new HTTPS versions of your pages. This is important because links that point to HTTP pages will cause mixed content warnings in browsers, which can lead to a loss of visitors.

 

 

• Make sure your website is mobile-friendly : – 

As more and more people use their mobile devices to access the internet, it’s important to make sure your website is mobile-friendly. If your site isn’t optimized for mobile, you could be missing out on a lot of potential traffic and customers.

 

 

• Check SEO-friendly URL structure : – 

One of the most important aspects of on-page SEO is having a clean, well-organized URL structure. A URL that is easy to read and understand is more likely to be clicked on by users, and is also more likely to be indexed correctly by search engines.

 

 

• Make sure data is structured : – 

When it comes to SEO, structure is important. By ensuring that your data is structured in a way that is easy for search engines to read and understand, you can help improve your site’s SEO.

 

 

• Check the page depth of site 3 clicks deep : – 

The page depth of a site is the number of clicks it takes to get from the home page to the farthest page on the site. The average page depth for most sites is 3 clicks deep. This means that the average user will have to click 3 times to get to the farthest page on the site.

 

 

• Check temporary 302 redirects : – 

If your website is using temporary 302 redirects, it’s important to check that they are still in place and functioning correctly. This can be done by using a tool like the Redirect Checker from SEO moz.

 

 

• Find and fix redirect chains and loops : – 

One of the most common issues that can arise with website redirects is a redirect chain, which is when there is more than one redirect between the original URL and the final destination URL. This can happen if you have multiple redirects set up in a row, or if there are redirects pointing to other redirects.