Mailchimp vs. Klaviyo: Which one is best for you?

Why Klaviyo is better than Mailchimp

Klaviyo is a powerful and versatile email marketing platform that sets itself apart from other services, such as Mailchimp. Klaviyo offers a variety of features that give it an edge over competitors.

For starters, Klaviyo is designed with segmentation in mind. This allows marketers to easily create targeted campaigns based on customer data and engagement metrics such as purchase history and website browsing behavior.



This feature provides much more granular control over campaigns than MailChimp, which only offers basic segmentation options based on age, gender, and location. Additionally, Klaviyo’s “Dynamic Content” feature enables users to customize content for individuals or groups within their segments; this helps increase relevance and engagement with customers.

Another area where Klaviyo stands out from its competitors is in its automation capabilities. The platform offers a number of pre-configured automated workflows that allow marketers to automate emails and other communication based on customer behaviors.


Mailchimp is easier to use, while Klaviyo offers more in-depth features and guidance


These workflows are highly customizable, allowing users to tailor the rules for each workflow according to their individual needs. By comparison, MailChimp does not offer any automation features at all; instead, users must manually create emails or use third-party integrations for automation purposes.

When it comes to analytics and reporting, both platforms offer a suite of tools for tracking performance metrics and measuring ROI. However, Klaviyo has an edge in this regard due to its comprehensive reporting capabilities which provide more detailed insights into campaign performance than MailChimp’s offerings do.


Klaviyo offers more for eCommerce brands


In addition, Klaviyo also provides heatmaps which allow marketers to visualize customer engagement with their emails as well as track click-through rates for individual links contained within them; this feature does not exist in MailChimp at all.

Lastly, Klaviyo delivers quality customer service that makes using the platform an enjoyable experience overall – something that can’t always be said about other services like MailChimp.


Klaviyo has a more robust free plan, while Mailchimp’s paid plans are more affordable


The company provides an extensive knowledge base of video tutorials and articles that help users get up-to-speed quickly while they also have dedicated support staff available 24/7 via phone or live chat should any issues arise while using the platform. On the other hand, while Mailchimp recently added a live chat option it still lags behind when it comes to providing timely support compared to Klaviyo who consistently strive towards providing excellent customer service across all channels.


Mailchimp vs. Klaviyo: Which one is best for you?


Overall, when comparing Klaviyo vs Mailchimp it is clear why many businesses are choosing the former due to its robust features and superior customer service offering which provide more opportunities for segmenting audiences and creating tailored campaigns as well as delivering quick actionable insights into performance metrics with detailed reporting capabilities – all of which combined make for a premium email marketing experience that is simply unmatched by most of its competitors including MailChimp!

8 Email-Automations To Build Your E-Commerce Empire

Email Automations

If you are a CMO, you want to reach as many people as possible with your eCommerce business. You might have heard of email automation. It can help your business in lots of ways. Email automation is when you set up automatic emails to people who visit your website or buy something from you. This blog post will explain more about email automation and how it can help eCommerce brands drive engagement, personalize experiences, and increase sales.

What is Email Automation?

Email automation is about sending emails based on pre-defined triggers. For example, when a customer visits a product page on your website but does not purchase the item, an automated email can be sent to remind them of their abandoned cart. Or when a customer purchases an item from your website, an automated email can be sent as a thank you for their purchase.

Email automation platforms are becoming more user-friendly. Services like Klaviyo make it easy to create advanced automated workflows with multiple triggers and goals in mind. This means that any business can benefit from using email automation as part of its marketing strategy.


Benefits of Using Email Automations for eCommerce Brands

Email automations offer numerous benefits to eCommerce brands that use them strategically. Here are some of the biggest advantages:

• Increase Customer Engagement: With automated emails triggered by customer behavior or action (e.g., visiting a product page but not purchasing), businesses can keep customers engaged by sending timely messages that relate directly to those actions or behaviours. This increases the chances that customers will come back to the website and complete their desired action (like making a purchase).

• Personalize the Marketing Experience: Automated emails can also be personalized with content tailored specifically for each recipient based on factors like demographics or past purchases. This helps brands create more meaningful connections with their customers while increasing the likelihood that those customers will remain loyal over time.

• Grow Revenue & Sales: According to research conducted by Experian in 2019, automated emails have higher open rates than non-automated emails (over 50% compared to 17%) which makes them more effective at driving sales for eCommerce brands than traditional marketing messages. Additionally, targeted offers through automated emails have been found to bring in three times as much revenue as non-targeted offers sent via traditional campaigns.

• Improve Return On Investment (ROI): Automated emails are relatively inexpensive compared to other forms of digital marketing such as paid search campaigns or influencer partnerships—yet they still provide measurable returns in terms of increased engagement, sales growth, and customer loyalty over time. This allows brands to get more bang for their buck when it comes to leveraging digital channels for marketing purposes without breaking the bank in the process!

Email automation is about sending emails based on pre-defined triggers. For example, when a customer visits a product page on your website but does not purchase the item, an automated email can be sent to remind them of their abandoned cart. Or when a customer purchases an item from your website, an automated email can be sent as a thank you for their purchase.

Conclusion: How eCommerce Brands Can Utilize Email Automation To Their Advantage

As you can see from this blog post, there are plenty of reasons why every CMO should consider leveraging email automation as part of their overall marketing strategy! From increasing customer engagement and personalising experiences all the way through growing revenue and improving ROI—email automations offer tremendous benefits that cannot be ignored if you want your brand’s digital presence to succeed over time. So what are you waiting for? Start exploring what email automations could do for your business today!