Mailchimp vs. Klaviyo: Which one is best for you?

Why Klaviyo is better than Mailchimp

Klaviyo is a powerful and versatile email marketing platform that sets itself apart from other services, such as Mailchimp. Klaviyo offers a variety of features that give it an edge over competitors.

For starters, Klaviyo is designed with segmentation in mind. This allows marketers to easily create targeted campaigns based on customer data and engagement metrics such as purchase history and website browsing behavior.



This feature provides much more granular control over campaigns than MailChimp, which only offers basic segmentation options based on age, gender, and location. Additionally, Klaviyo’s “Dynamic Content” feature enables users to customize content for individuals or groups within their segments; this helps increase relevance and engagement with customers.

Another area where Klaviyo stands out from its competitors is in its automation capabilities. The platform offers a number of pre-configured automated workflows that allow marketers to automate emails and other communication based on customer behaviors.


Mailchimp is easier to use, while Klaviyo offers more in-depth features and guidance


These workflows are highly customizable, allowing users to tailor the rules for each workflow according to their individual needs. By comparison, MailChimp does not offer any automation features at all; instead, users must manually create emails or use third-party integrations for automation purposes.

When it comes to analytics and reporting, both platforms offer a suite of tools for tracking performance metrics and measuring ROI. However, Klaviyo has an edge in this regard due to its comprehensive reporting capabilities which provide more detailed insights into campaign performance than MailChimp’s offerings do.


Klaviyo offers more for eCommerce brands


In addition, Klaviyo also provides heatmaps which allow marketers to visualize customer engagement with their emails as well as track click-through rates for individual links contained within them; this feature does not exist in MailChimp at all.

Lastly, Klaviyo delivers quality customer service that makes using the platform an enjoyable experience overall – something that can’t always be said about other services like MailChimp.


Klaviyo has a more robust free plan, while Mailchimp’s paid plans are more affordable


The company provides an extensive knowledge base of video tutorials and articles that help users get up-to-speed quickly while they also have dedicated support staff available 24/7 via phone or live chat should any issues arise while using the platform. On the other hand, while Mailchimp recently added a live chat option it still lags behind when it comes to providing timely support compared to Klaviyo who consistently strive towards providing excellent customer service across all channels.


Mailchimp vs. Klaviyo: Which one is best for you?


Overall, when comparing Klaviyo vs Mailchimp it is clear why many businesses are choosing the former due to its robust features and superior customer service offering which provide more opportunities for segmenting audiences and creating tailored campaigns as well as delivering quick actionable insights into performance metrics with detailed reporting capabilities – all of which combined make for a premium email marketing experience that is simply unmatched by most of its competitors including MailChimp!